There’s a new mascara in town called Benefit Roller Lash and today I have all the info you need about her.
Roller Lash is a curling and lifting mascara with a patent pending “Hook n Roll” brush, which grabs, separates, lifts and curls lashes. It holds lashes in their curl for 12 hours and contains pro-vitamin B5 and serine, which both help condition your lashes.
Isn’t the tube adorable? The handle is made to look like those old-school pink rollers, which I used to use when I was a kid, and it has a grippy texture, which I really like. The brush itself has a slight curve and each “hook” is placed perfectly to ensure it grabs lashes from root to tip. The brush they finally wound up with was their 4th attempt at perfection!
Just to see how much this actually curls and lifts for real, I curled my right eyelashes using my usual curler and added the mascara. Then on my left eye I used just the mascara with no curler. They look pretty much identical! In fact I almost see more lift in the lashes with my left eye than right, though I could be imagining that. I really love the brush because the slight curve works perfectly with my lashes, and I do feel like it really gets every little lash. It curled, lifted, lengthened and thickened without any clumps. When I added a second coat I still had zeros clumps, and even when it’s dry, it doesn’t get stiff or hard feeling ever. I didn’t get any flaking off throughout the day, and the curl seemed to stay there as well.
Yay for a new, great mascara! I really like this one and would definitely purchase it myself.
You can find this mascara at Benefit, Sephora, Bloomingdale’s and Macy’s now and it’s $24.00.
Are you going to try this mascara out?
-Kelly
Note: Undetermined if cruelty free
19 comments
I LOVE a good mascara that has no clumps! Thanks for the side by side comparison, you’ve pretty much convinced me that I need to buy it 😀
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I got this one in my Birchbox last month and I am excited to try it after reading your review!
This excites me so much! I had heard about this mascara a few weeks ago and was excited to try it because my lashes have no curl at all. I can’t wait to see how it works for me because that has to be one of my biggest issues.
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Here’s to hoping it works for you!
Awesome! I’ll have to try this as I’ve been considering a curling mascara and didn’t want to go the Dior route 😛
Monica.
Much less pricey than Dior for sure!
I am glad you like it. I cannot wait to try it. I am hoping it won’t smudge on me since it’s not waterproof!
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Yeah I can’t speak to that because I usually don’t get much smudging with mascaras unless I am on vacation somewhere humid.
I’m excited to try this. Your lashes look amazing in the photo!
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I’m hearing a lot of mixed reviews on this one. I think it all has to do with how long and thick your lashes are to begin with and what you consider one coat of mascara!
I don’t think you are imagining a bit of extra lift there, especially on the outer corner!
Love the comparison!
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Looks like a great mascara!
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I am DEFINITELY intrigued by this. I loved the They’re Real mascara from Benefit as well, so I’m most definitely gonna be giving this a shot at some point.
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Super excited to try this! I got the deluxe sample and WOW. It’s like a miniature version of the real thing! It even came in a tiny box. Benefit knows charming packaging! 😀 This mascara sounds right up my alley! The brush looks great! I love “fluttery” lashes with curl, length, and definition. I can’t wait to try it…but I MUST finish the three tubes I have open now first! I am on a mascara sampling spree, lol. I feel like I’m cheating on my beloved TF BtS though… XD
I got two of these in mini size from Sephora, and I love it. I think I’m gonna buy a full size (I was going to replace my Better Than Sex that I JUST bought that my daughter got ahold of and totaled). Holy crap though, I can’t believe it did that to your lashes on its own! Definite winner.
Which side of the mascara did you use? 🙂
The side with the curl.
Can anyone please tell me if this flakes like They’re for Real, cause that did, that was the reason i stoped using it, although it broke my heart literally cause i loved the effect it gave to my lashes but i cant stand a mascara that flakes it makes me so mad. who looks good with a bunch of little black flakes on ur face v_v
Neither of them flakes on me, They’re Real is one of my faves. Sorry it didn’t work for you!