Flower Zoom-In Ultimate Mascara is what they call a 3 in 1 product. This mascara has three adjustable settings to lengthen, curl or volumize your lashes.
It comes in five shades including Intense Black, Black, Brown Black, Brown and a waterproof version of Intense Black. It includes rice wax in the formula which supposedly helps it be non-smudging.
I thought this was a pretty nifty looking product, especially for a drugstore brand, so I bought it at Walmart to try out. Of course I love the rose gold packaging, and it was inexpensive. All you do to choose the setting you want is twist the very tip of the tube. It comes automatically in the Lengthen setting, then it twists into Curl, then Volumize.
Intense Black is a nice black. It doesn’t look particularly more black than any other black mascara. What I like about it is it didn’t clump on any of the settings at all. A good amount always was on the brush and I never had to wipe off any excess product.
The thing about it is, I didn’t notice much of a difference between the settings in my actual lashes. All of them did a decent job at both lengthening and somewhat of a decent job a volumizing. I never noticed a particular “curling” effect because I always curl my lashes before using mascara anyway.
Overall: I think it’s a good mascara because it didn’t clump or smudge and made my lashes feel soft, not stiff. But I feel like the 3 in 1 feature is a bit of a gimmick because I didn’t notice much difference, if any.
Pricing: $7.98 for 0.29 oz.
Have you tried this one yet?
Note: Cruelty free