New and on sale tomorrow for their fall 2013 collection is Urban Decay Anti-Aging Eyeshadow Primer Potion.
Now we are all familiar with the regular Eyeshadow Primer Potion, right? It was my first “real” foray into the eyeshadow primer world and WOW it changed my life. And I don’t say that lightly, I really mean it.
Before UDPP my eyeshadow was a disaster within 1-2 hours because of my greasy peepers. But afterwards it was like I could WEAR THE HELL out of eyeshadow and I never worried I would wind up looking like an oily hag a few hours in.
So what’s the difference between this one and the regular one? Well it’s in the new squeezable tube, which THANK GOD they changed from the old-school bent wand style and genie bottle. It comes in a pretty dark purple tube with a needle-nose tip and shiny silver cap.
In terms of the formula difference they claim that along with the 24-hour non-creasing thing, it also measurably improved signs of aging over a period of time.
There is optical blurring in this here tube, which diffuses light to help blur flaws. It also includes anti-aging ingredients to help repair age-related damage and fine lines. It also contains Dermaxyl which helps smooth the skin and appearance of fine lines and Kalpariane, which plumps, hydrates, firms and helps with elasticity.
They claim that in an 8 week clinical study 100% of participants had a measurable improvement in the appearance of fine lines and wrinkles. 100% had measurably brighter skin and 97% had measurable appearance in radiance and clarity.
I have only used it a couple times so far and cannot speak to those claims, but I can say that it works great! As with the original one, just a small amount works perfectly and lasted me a good 12 hours with no creasing until I took it off.
It has a very slight pink color to it, but blends into an invisible, soft finish.
Availability: Urban Decay starting June 25th.
Pricing: $24 for .37 oz.
Do you use the regular UDPP? Are you interested in trying this one out and seeing if the anti-aging claims really work?
Note: Cruelty free