So here’s the deal. For many years I lived with greasy lids. I’m talking greasy, oily, eyeshadow would crease within 1 hour lids. And I mean for YEARS. We’re talking like TWENTY YEARS!
Believe it or not until not that long ago there were pretty much NO eyeshadow primers on the market here. I remember one time maybe 8-10 years ago trying the only one I could ever find, I think it was from L’Oreal. And it did pretty much nothing at all.
Finally when Urban Decay Primer Potion came out it was like the skies opened up and I was transported to Heaven. And not only was it easy to find, it worked like crazy! No creasing in 14-18 hours for me. The only thing I disliked was that damn genie shaped bottle and applicator which has since been fixed.
But then I discovered the Too Faced Shadow Insurance and I liked it even more than UDPP. The main reasons were because at the time the genie bottle hadn’t been fixed yet but also, I find eyeshadow a little easier to blend with TFSI than UDPP.
But now, NOW we have a drugstore brand that works just as good as my beloved Shadow Insurance and it’s much less expensive! Enter Milani Eyeshadow Primer.
This primer comes in the one “Nude” shade (which dries invisible) and in a squeeze tube. It intensifies eyeshadow shades and lasts up to 8 hours (they say). On me it actually lasted at least 10 with no creasing in sight. I haven’t had this long a wear-time with any eyeshadow primer other than the two aforementioned ones before. And the fact that it’s available at drugstores and so much less expensive makes it all the more drool-worthy for me!
To compare pricing and sizes Urban Decay Primer Potion is $20.00 for 0.37 oz. Too Faced Shadow Insurance is $20.00 for 0.35 oz. Milani Eyeshadow Primer is $6.49 for 0.30 oz. Pretty good!
Availability: Milani, drugstores.
Pricing: $6.49 for 0.30 oz.
Have you tried this one yet? What are your thoughts on drugstore primers vs higher-end ones?
Note: Cruelty free