Image provided by Raging Rouge
Before you say anything yes I know those aren’t the exact lyrics to Eminem Without Me, but it immediately popped into my head when I heard the news.
So what is the news? Well The FTC (Federal Trade Commission) have updated their guidelines for blogger Disclosures.
Since they first enacted this rule back in 2010 (I think), I have complied with a disclosure at the bottom of every post that required it as well as in my Legal statement. I also have the list of my affiliates (from which I receive a VERY small commission) clearly on my sidebar and in the aforementioned Legal page.
But now they want to torment us even more with MORE obvious disclosures. They must be trying to make our blogs as ugly as possible. Also they seem to think readers aren’t too bright and can’t see our disclosures at the bottom of every post.
So going forward legally I have to put a disclosure at the beginning of every post if it was sent to me for review and I endorse it. I also have to include the word “ad” or something next to every single affiliate link or at the top of every post that includes them. I haven’t yet decided if this will be a graphic or just a standard sentence in the beginning of every post. But if things seem clunky and lame, you can blame the FTC.
Interestingly magazines, which are nearly 100% of the time sent items to review and also paid for their reviews, do not ever have to disclose anything, including on their blogs! And neither it seems do sites like PopBeauty or Refinery29. It makes no sense but it is what it is.
If you want to read more about it, here is a great article summing it up by beauty blogger (and lawyer) Carleen from Beauty and Fashion Tech.