Zoya Designer is a new fall 2012 collection inspired by New York Fashion Week. Two of the shades were actually created for specific fashion designers: Rekha for Bibhu Mohapatra and Evvie for Peter Som.
This collection features six new creme shades. All super shiny and super pigmented with just two coats. Excellent!
Rekha is a bright cool-toned red creme. This one is nearly a jelly in terms of formulation. It’s got a bit of that see-through squishiness to it that jellies have. Classic red shade. This was two coats.
Evvie is a medium green creme. It’s a dusty shade, which makes it look cooler I think. I love how subdued and edgy it looks, and I don’t think I have any other green like it! Weird. I think this was my favorite shade from this side of the fall collections.
Noot (I want to say newt) is a deep green/grey. Very dark and murky, but definitely looks green not black. Love this one also, really nice and unique shade I think.
Natty is a dusty navy blue creme. I really like this shade, again because of the dustiness of it. It’s a blue you don’t see often, and I have 10 million bright navy cremes already.
Toni is a deep red/purple creme. Looks a little brown-ish also. Nice shade, not my favorite on me though.
Monica is a dark murky purple creme. Love that it isn’t grape or eggplant or royal purple. I like this cool-toned shade a lot and it’s also one of my favs here.
Overall: I wound up liking some of these a lot more than I expected judging just from the bottles. I initially thought we had seen these before, but really there were quite a few unique shades. My favorites are Evvie, Noot, Natty and Monica.
Availability: Zoya starting mid-July.
Pricing: $8.00 for 0.5 oz.
So inquiring minds wanna know, which of these do you like? Do you prefer the shimmery metallics of Diva or the murky cremes of Designer?
Note: Zoya is cruelty free.