MAC will be introducing two new Lipglasses for fall 2010 to correspond with the Cyndi Lauper and Lady Gaga Viva Glam From Our Lips campaign.
From the press release:
WHAM UP THE GLAM IN VIVA GLAM! LADIES AND GENTLEMEN, WE GIVE YOU THE SENSATIONAL CYNDI LAUPER AND THE ELECTRIC LADY GAGA! THE UNINHIBITED NEW VOICES BEHIND M∙A∙C’S NEW “FROM OUR LIPS” CAMPAIGN, DESIGNED TO SPEAK TO THE CHALLENGES WOMEN FACE AS THE FASTEST NEW GROUP AFFECTED BY HIV/AIDS AROUND THE WORLD. THE M∙A∙C AIDS FUND AND THE VIVA GLAM PROGRAM ARE THE HEART AND SOUL OF M∙A∙C COSMETICS. ESTABLISHED IN 1994 TO SUPPORT MEN, WOMEN AND CHILDREN AFFECTED BY HIV/AIDS GLOBALLY, VIVA GLAM I, II, III, IV, V AND VI WERE LAUNCHED AS CONTINUOUS SHADES AND HAVE ACHIEVED TREMENDOUS SUCCESS OVER THE YEARS.
These will be limited edition (only available for 6 months) and will launch in the US September 2nd and Internationally in October, and will retail for $14.50.
- Viva Glam Cyndi – mid-toned dirty coral
- Viva Glam Gaga – light blue pink
They are also adding some cute little makeup bags called Viva Glam Bags, one with Cyndi’s screened autograph and one with Lady Gaga’s. These will launch September 2nd in the US and October Internationally. They will retail for $28.00.