Categorized: Physicians Formula

Physicians Formula has a new line out called Youthful Wear Cosmeceutical Youth-Boosting Makeup.

In this line they have three pieces: foundation, concealer and powder, all meant to be worn together to create a more youthful appearance.

Their “Youth-Boosting Technology” includes 3 Cosmeceutical ingredients:

• Encapsulated Ceramide3 & Hyaluronic acid which smooths skin, creates elasticity and reduces the appearance of fine lines and wrinkles.
• Microspheres of Magnesium Silicate & Silica which are diffusers that create a soft-focus finish and absorb oil (basically a primer)
• Lamiaria Algae Extract which is a plant based medicine that tones, moisturizes and supports collagen production in skin.

There are some hefty claims they make that are based on a panel of women using the Youthful Wear system:

• 100% saw flawless results instantly
• 100% saw smoother skin instantly
• 100% saw less deep wrinkles and less fine lines instantly
• 100% saw younger looking skin instantly
• 100% of women would use Youthful Wear as an alternative to a cosmetic procedure
• 95% felt skin appeared lifted instantly
• 95% saw firmer looking skin instantly

Hmm. Some things I agree with, but then again I could say them about using many different primer/foundation/concealer combinations.

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New from Physicians Formula is the pH Matchmaker pH Powered Blush. This comes in two shades: Rose and Natural.

Like the pH Balance glosses I reviewed awhile ago, these are made to transform to your perfect shade using a Fluorescein Based Dye which senses the pH level of your skin & adjusts within 60 seconds.

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Physicians Formula Cashmere Wear Ultra-Smoothing Blushes are a new product just in time for spring!

They claim to be infused with 100% Pure Cashmere Extract (whatever that is) for extra softness, Sodium Hyaluronate for smoothing and moisturizing and soft-focus pearl to diffuse and soften fine lines.

It all sounds very fancy but the bottom line is, these are great blushes!

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The other day I was at CVS trying to pick up a prescription, but alas, the pharmacy had closed. Of course I had to check out the makeup aisle, even though this particular CVS has an abysmal one. Lo and behold I saw these new glosses!

Physicians Formula pH Matchmaker pH Powered Lip Gloss sounds all science-y doesn’t it? Normally that completely turns me off, but since it’s related to makeup I decided to give them a whirl!

As far as I can tell these glosses only come in two shades: Light Pink and Pink.

What the heck are they though? Basically they have a dye in them called Fluorescien Based Dye which senses the pH levels in your lips and adjusts the color to your perfect shade within 60 seconds. They also have Photocromic Powders which help keep the shade the same color whether indoors or outside.

But wait, there’s more!

Also included in these fancy-schmancy lip gloss tubes are a mirror on the backside (super handy) and an LED-powered light in the applicator!

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That might be the longest title for a post I have done yet!

Physicians Formula has some new liners in their Shimmer Strips collection called Kohl Kajal Eyeliner. They come in sets of three and are available for brown, blue, green and hazel eyes.

The set for green eyes stood out to me even though my eyes are dark blue/grey because I am drawn towards green and purple.

This set includes a shimmery green, shimmery purple and black with green shimmer.

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