Josie Maran Argan Infused Lipstick in Sole Love is a new shade for summer 2011. The other new summer shade is called Birthday Suit (nude).
These lipsticks are meant to infuse your lips with moisture, which helps plump and smooth. They are medium to full coverage and have a slightly shiny finish.
Currently they come in eleven shades (not shown here is Bambolina a sheer hot pink).