I am pretty excited about today’s post because it’s all about a company devoted to being Vegan and helping animals. They are called 100% Pure and are located near me in Oakland, CA. It’s always nice to find a great local company!
Their products have been mentioned in many top selling magazines including O, Elle, InStyle, Health and Self and Lucky. They have a pretty wide-range of products that include cosmetics, skin care, bath products, etc.
100% Pure is all about being natural. Their products are Vegan, cruelty-free, they don’t contain suflates, synthetic chemicals, phthalates, parabens, harsh detergents, artificial colors or fragrances. They are also packed with all organic, unrefined ingredients and antioxidants. Does it get better? Why yes. They are also gluten-free and the suncreen (in some of the products) is a physical sunblock.
Another really cool thing about 100% Pure is that they use actual fruit and vegetable pigments as coloring for all of their cosmetics. So basically the pigments that make a strawberry red or a blueberry dark blue are being used in their products rather than chemicals for coloring. Very cool!
All their products have expiration dates on them since they are made without typical preservatives. They can last (in general) two years unopened or 6-8 months after opening.
They are even environmentally responsible with their packaging “All our 100% Pure formulas are biodegradable, all our labels are printed with non toxic soy ink, our packaging is from post recycled and or recyclable materials, our shipping materials are pre-cycled – we pick up from our neighbors packing materials such as popcorn and packing boxes to re-use them which eliminates waste, and majority of the paper we use is recycled.”
Here are even more great things I learned about them while looking at their website:
“We have rescued and placed 21 dogs into loving, happy homes that were abandoned or about to get euthanized at shelters”
“We have donated to private individuals who were not able to afford surgery or necessary medical care for their pets and without our help, a lot of caretakers would have had to of put their pets to sleep or let them suffer in pain. We arranged with animal hospitals to contact us if a caretaker opts out of treatment due to financial inability. We told the hospitals if there are ever cases like this, we are happy to financially help and this year, we saved quite a few pets this way”
“We made generous financial and product donations to no kill shelters that needed to raise money”
I had the opportunity to review a few of their products and after testing them for a good month I am pretty pleased with the results.
Fruit Pigmented Tinted Moisturizer
The Fruit Pigmented Tinted Moisturizer comes in a good sized bottle, 1.7 oz. It contains an SPF 20 and has UVA & UVB protection as well as vitamins and antioxidants. The coverage is sheer to medium.
Some of the yummy sounding ingredients include: Peach, Apricot, Pomegranate, Carrot, Goji Berry, Tomato, White Tea, Cucumber, Grapefruit Seed, Rosemary & Thyme…Doesn’t it sound like some delicious salad? Well you can’t eat it (or maybe you could) but you can use it on your face!
The color range of the tinted moisturizers is a bit limited right now offering just five colors.
I tried out Peach Bisque, which is right in the middle of the range and turned out to be a wee bit too dark and orange for me. However I was able to make it work with a lot of blending and just a small amount.
The first thing I noticed is that is has no scent, which is great in my book. I prefer no scent to even a nice scent for facial products.
The coverage as promised is sheer to medium. If you use just one layer it’s pretty sheer but it’s build-able. You won’t be able to get foundation type of coverage with this though, it’s too sheer.
It doesn’t feel sticky or heavy on my face, it basically just feels like a nice light moisturizer. There was no settling of the color into fine lines either: BIG bonus.
I liked everything about the product except I did notice it made me have to blot down the oil a few times a day, as opposed to my usual foundation that only requires a once-a-day blot down.
Fruit Pigmented Concealer
The Fruit Pigmented Concealer comes in a good sized tube also at 0.24 oz. Can I just say I LOVE the fact that it also has an SPF of 20 in it? It’s really rare I see concealers with SPF in them, and it’s pretty important to protect the thin, sensitive eye area.
This concealer is made with green tea, green coffee, antioxidants, and Rosehip oil, among other organic ingredients.
What I liked about this concealer is it’s thick and creamy, but not too thick so it’s hard to work with. It doesn’t feel dry and it’s easy to blend in.
It covered the dark circles under my eyes a bit, but not completely. In fact I don’t know if I have ever found any concealer that covered all the darkness without me looking like I was wearing a cakey mask. But that’s a whole ‘nother post!
It did a decent job at staying out of fine lines if I applied a really thin layer, but eventually, as with most concealers, it did migrate into lines, and I had to pat it out to smooth it.
The color I tried was the same as the tinted moisturizer, Peach Bisque. Interestingly while they are the same color, they are not the same in reality. The concealer was lighter and a little less orange than the moisturizer, and I found it a better match for my skin.
Tinted Moisturizer on left, concealer on right (unblended)
Tinted moisturizer on left, concealer on right (blended)
Fruit Pigmented Mascara
They also offer four different colors of the Fruit Pigmented Mascara which are: Black Tea (shown here), Blackberry, Blueberry and Dark Chocolate. The tubes are 0.32 oz.
I completely love this concept! I love the idea of my mascara being colored by fruit, it just sounds so Egyptian to me. 🙂
Inside this mascara you will find black tea, green tea, vitamin E, oat and wheat proteins among other ingredients.
This mascara is lengthening, thickening, water resistant and good for those with sensitive eyes.
Now I must admit I was skeptical about if a mascara made from tea would really work and be black enough for me, but it’s really good!
It has a mild tea/fruit scent which is really quite nice.
Fruit Pigmented Mascara
The wand and brush are on the longer side, and the brush is slightly thinner in the center.
When you take it out of the tube not too much product comes out and there are no clumpy bits all over that you have to wipe off.
And it’s black! It might not be the blackest mascara on earth, but it’s a nice, dark black.
I tested it out for about 2-3 weeks and it really truly stands up to most other mascaras I have tried. No clumping, no smearing and it does thicken and seperate as promised.
It removes easily with a good cleanser and warm water without having to tug on the eye.
The only complaint I really have is I do prefer brushes that are slightly shorter as I find them easier to work with. But it’s not a deal-breaker.
I am intrigued now and want to try Blueberry, which (obviously) is a blue color and Blackberry, which I assume is a deep purple.
I was skeptical when I was first approached to review this company as I usually am with things I haven’t heard of, but I am SO glad I was given the chance. After using the products and reading about the company on their website, I totally respect what they are doing and think they are really onto something good. The three products I tried were all really great and I would most definitely recommend them, especially if you are Vegan or into organic products. The pricing is on the higher-end side but for me it’s worth it because of their animal and environmental consciousness and the good quality.
Tinted Moisturizer – $32.00
Concealer – $16.00
Mascara – $18.00
How do you feel about organic cosmetics? Would you ever try them?