Urban Decay Eyeshadow Primer Potion Enigma is a brand new and limited edition product for a great cause!
Urban Decay has a global initiative to empower women called The Ultraviolet Edge. They want to recognize women who inspire them and will be donating money to various organizations that are doing amazing things to empower women. They plan on donating 3 million dollars over the next five years.
Enigma Eyeshadow Primer Potion is a new shade and 100% of the purchase price funds The Ultraviolet Edge which in turn funds an organization called Women’s Global Empowerment Fund started by Karen Sugar. This fund gives women an opportunity to rebuild their lives in post-war Uganda. The UD donation goes towards micro-loans and business training for 1,400 women, literacy programs for 250 women, leadership development initiatives to ensure that women have “a seat at the policy table.” and infrastructure and local staffing to support the program.
As you can see the packaging is a little different from normal too. The cap has a jewel-like design and the tube has some ombre shading.
Inside you shall find a flocked wand applicator which you can use to apply it, or do like I do and still use your finger!
Enigma is a neutral matte shade which basically dries invisible. Like the regular Eyeshadow Primer Potion it helps eyeshadow stay on crease-free for an eternity and helps with the application of eyeshadow as well
You can find this now on the Urban Decay website and it’s $20.00.
So if you are running out of eyeshadow primer and need a new one, now is the time to pick it up and support a great cause!