theBalm Cosmetics Flagship Store Opening

So check this out. theBalm Cosmetics have opened a new flagship store in San Francisco! This is their first brick and mortar store, which makes it extra exciting.

The colorful boutique debuted with a grand opening celebration on January 23, 2014, where guests sipped on pink cocktails and champagne while perusing the various makeup stations and offerings such as the “Eye Shadow Bar” custom shadow palettes, “Quiet on the Set” complimentary makeup applications complete with a recorded take home iPad tutorial video, the first of its kind to be used in-store, eye brow and facial waxing at the “Get Your Wax On” station as well as polish changes and a sampling of various luxury beauty treatments through “Retail Therapy”. Guests also learned more about theBalm’s Artistry classes and theBalm parties.

The unique cosmetic line, known for its clever packaging centered on women empowerment and high performance paraben and cruelty-free products, launched in 2004 by founder and CEO Marissa Shipman. Built solely through word of mouth and excellent results, theBalm has earned an impeccable reputation in the industry, leading to the opening of new the Flagship store.

theBalm Cosmetics Flagship Store Opening

theBalm Cosmetics Flagship Store Opening

theBalm Cosmetics Flagship Store Opening

theBalm Cosmetics Flagship Store Opening

theBalm Cosmetics Flagship Store Opening

theBalm Cosmetics Flagship Store Opening

theBalm Cosmetics Flagship Store Opening

I think this store is so cute! Loving the design and I love all the cool things you can do there like have a makeup application done and recorded so you can watch it later. Also the waxing area and polish change areas are a great thing to have.

I will definitely be checking this out next time I am in the SF Mission area. I’m very excited to see this happen for them because they have excellent products, super cute packaging, they are cruelty free and San Francisco based. Yay!

-Kelly

Written by Kelly
Vampy Varnish is dedicated to showing high resolution makeup and nail polish swatches, and providing honest product reviews.