Jemma Kidd 24/7 Long-Wear Lip Colour in Femme is a really great “nude” shade. I put “nude” in quotes because as you know, nude is different for everyone depending on your skin tone.
24/7 Long-Wear Lip Colours are a semi-matte formula and contain macadamia and avocado oils to help moisturize your lips. They also have vitamins A, E and C for antioxidant protection.
This particular shade is only available at Target.
For some reason I cannot find my hand swatch anywhere, but this gives you a good idea what it looks like on the lips. My lips are fairly pigmented so this just adds a pinky/nude depth to them and some shine.
I tend to wear these kind of shades when I wear a lot of dark eyeshadow or liner on so I don’t look too over the top. Femme feels very comfortable on the lips, not dry, and it lasts for a few hours. There is no discernible scent or taste to it either.
The only bad thing about Femme is that it’s on the expensive side, especially considering you are buying it at Target where you expect to pay $4-5 for a lipstick. I was actually just at Target yesterday and saw a frilly top from their current Neiman Marcus/Target special going on. The top was SO cute and I would have been all over it but it was $79.00. I said to Mr. VV “If I am going to spend $80 on a top, I’ll just buy it at Neiman Marcus.” There is some kind of mental block going on spending that much there!
Are you totally opposed to spending $15 on a lipstick just because where it is sold or does that not enter your thoughts if you really like it?
Note: Jemma Kidd is cruelty free.