Make Up For Ever Aqua Brow #10 Swatches & Review

Make Up For Ever Aqua Brow  10

Make Up For Ever Aqua Brow is something I hadn’t heard of until I was looking to spend money with my VIB discount recently.

I am always looking for the latest and greatest eyebrow product to somehow make my brows look completely perfect, even, arched and amazing. Sadly this never happens because I have one good arched brow and one more straight that somehow REFUSES to arch. Oh and of course the good one is the one hidden under my bangs 99.9% of the time. My life, sigh.

Aqua Brow comes in three shades on the Sephora website: 10 (Light Blonde), 15 (Blonde) and 25 (Ash). So what is this stuff? It’s a gel-based, smudge-proof brow color that comes in a tube. I’ve never seen anything quite like it and I was really hesitant to purchase any.

Aqua Brow 10 with Benefit Hard Angle/Definer Brush

I was totally unsure as to what shade might work for me judging just from the website photos. I like my brows cool-toned with NO warmth in them at all. But I don’t like them pale, I like them medium/dark and ashy, even with super pale blonde hair. So after maybe 30 minutes of going back and forth between the three shades, I settled on the lightest which is 10. I chose this one because the one described as Light Blonde (15) seemed really warm from the photo and I figured 25 would probably be too dark considering it was the darkest one.

Aqua Brow 10 (unblended)

All you need is just a tiny little squeeze per brow. It goes quite a long way.

Aqua Brow 10 (blended)

The shade 10 is actually a pretty good one for me. It’s very cool-toned and ashy. Not too light or dark.

I just dip my Benefit brush into that small amount and slowly fill in my brows, working in small short dashes. I like this brush because A. the angle is perfect for brows, B. It’s not too soft or too hard and C. The handle is a nice length for easy control.

This is what the shade looks like on me. Forgive the bad shape of my brows, they haven’t been touched in a couple months now and I am due!

Overall: I found this stuff to be way more user friendly than I anticipated. I assumed I would have to be a complete master of eyebrows to apply it and get anything halfway decent looking. But it’s actually as easy to use as a powder and dare I say even easier? Sometimes with a powder I get too heavy handed and I have to wipe some off because it looks SO drawn in. This actually worked really perfectly and it does not smudge, budge or fade the entire day. Even if you accidentally wipe your brow or scratch your brows it’s not easy to wipe off. That’s a good thing for someone sort of absent-minded like myself who has been known to wipe off the tail-end of her brow makeup…

Availability: Sephora and the Benefit brush I use is also at Sephora.

Pricing: $20.00 for 0.23 oz and $20.00 for the Benefit brush.

What do you think about using Aqua Brow on your brows? Do you prefer power, pencil or a liquid product?


Note: Make Up For Ever is not cruelty free (they sell in China).

Do you like this product?

28 say yes!
4 say no!


  • December 12, 2012

    I think your brows have a lovely shape! And, I’ve heard nothing but good things about MUFE Aqua Brow – I really want to try it some time.
    Emi at Project Swatch´s last post…NOTD Spam!My Profile

  • December 12, 2012

    I JUST bought this a couple weeks ago, Its amazing! I’m especailly in love with its cooltoneness too. Every eyebrow stuff Ive used it the past always pulled red on me:(
    Im so glad to see a review on it!
    Also, I love that you included how you use it :)

  • December 12, 2012

    I love your brows. Before I saw the pic, I expected to see brows that didn’t look symmetrical…but yours do! Now I know how bad mine don’t match…

    I may have to try this product. I’m no good with powders and have a hard time finding a pencil that matches.

  • December 12, 2012

    What are the shades like? I’m a natural blonde but I dye my hair mid-to-dark brown and I HAVE to shade my eyebrows or the dye job is really obvious (also my eyebrows are non-existent). But it’s hard to find a color that looks natural and is not too light or too dark. Does this stuff come in “brunette” shades?

  • December 12, 2012

    I’ll have to try this once I run out of my current Benefit brow set. It looks like it would last forever since you so little!
    Lulubelle´s last post…Too Faced Shadow Bon Bons Review and SwatchesMy Profile

  • December 12, 2012

    I’d been interested in this product for a long time and recently have started seeing reviews about it. I’m really warmed toned, but brows are one area where I want as ash and cool a color as possible. This does look like a good shade, although maybe a little darker than I’d like (I tend to prefer the very lightest color in brow products, because I don’t like to actually darken my brows, just fill in sparse areas). Not sure which color (if any) would work for me in this range. It’s definitely an interesting product though, and great it’s so easy to use.
    Catherine (@bcrueltyfree)´s last post…Lippy Girl Makeup: Organic Lipstick and Mineral BlushMy Profile

  • December 12, 2012

    I have been interested in buying the Anastasia Brow Powder. I am currently using the Brow Wiz by Anastasia and while I absolutely love it, I feel like sometimes it can look unnatural. I just want that perfect brow product to fill in my brows and define them without looking fake. I’ve read some reviews on this product now and seeing what it looked like on your brows and how natural it looks, really makes me interested in purchasing it. Also it takes the place of doing your brows and then setting them with a gel. Thank you for doing this! It was much help! Have a great holiday :)

  • December 12, 2012

    I just got this yesterday! I got mine in 25 and it looks pretty amazing and natural. I’m amazed by this! Looking forward to purchase more MUFE products :)

  • December 12, 2012

    I’m curious to know how waterproof this really is. A couple of medications I take have the lovely side effect of causing really bad sweating, so I’m always on the look out for cosmetics that will last.

    • December 13, 2012

      Not sure about the waterproof part, but I can definitely say I can scratch my brow HARD and it doesn’t budge.

  • December 12, 2012

    seems a big difficult for beginners
    but the pigmentation seems great :) hope the staying power is just as good to justify the price

  • December 12, 2012

    Have you ever tried Silk Naturals’ brow cream? Its kind of a mix between wax and powder and lasts all day and very easy to apply. Its my HG brow product and I’ve tried everything but this MUFE stuff. I was about to buy it but discovered the silk naturals one first and fell in love with it!

    • December 13, 2012

      I haven’t tried that, where do they sell it?

  • December 13, 2012

    Your brows look great as usual, Kelly! I don’t know what you’re talking about when you say they have a bad shape!

    I never go my brows. It’s not that they’re perfect…haha, but I just can’t be bothered adding an extra step. The most I do to them is pluck straw hairs, but even with that I don’t do religiously. But it’s okay by me. As long as it’s decent – doesn’t have to be perfect.

    I’ve never heard of this product before, but it looks very natural on you. If I ever start doing my brows, I would prefer to use something like this instead of a pencil. (My mom actually always draws her eyebrows on with a pencil. I wonder if I can introduce this to her…)
    Swatch And Learn´s last post…Blog News: My Blue Fiend Nails Featured on NailPolishCanada.comMy Profile