e.l.f. for Fall 2012 Swatches, Photos & Review

Elf Flawless Eyeshadow

e.l.f. has some new makeup out this fall and the shades aren’t really your typical “fall look”.

Some of these items are really new and I don’t think they’re out yet. Forgive me for not knowing some of the names, they weren’t labeled and I can’t find them online yet,

Take a peek.

Elf Flawless Eyeshadow 2
Flawless Eyeshadow in Party Purple

Elf Flawless Eyeshadow in Party Purple Swatches
Base, Lid, Crease, Line (over primer)

As you can see the Party Purple palette comes in pink and purple shades and tells you what to put where on your eye. I wasn’t too impressed overall with the texture and payoff though. They felt a little rough and even over a primer I didn’t get huge, even payoff.

Elf Blush in Flushed
Blush in Flushed

Elf Blush in Flushed 2
Blush in Flushed

Elf Loose Eyeshadow
Loose Eyeshadow (sorry I don’t know the name and can’t find it online anywhere)

Elf Jumbo Lip Gloss Stick
Jumbo Lip Gloss Stick (sorry not sure of the name)

Elf Shimmer Lip Gloss in Fantasize
Shimmer Lip Gloss in Fantasize

Flushed Blush, Loose Eyeshadow, Jumbo Lip Gloss Stick, Fantasize Shimmer Lip Gloss

Flushed is actually a really nice texture and has great payoff. It’s a really pretty medium pink with very slight golden shimmer.

The Loose Eyeshadow is a bright blue with metallic finish. It has kind of a smooth almost creamy texture and ok payoff.

The Jumbo Lip Gloss Stick is a very pale nude. It’s basically completely sheer.

Fantasize is a light mauve shade with golden shimmer. Fairly pale, not a lot of color impact.

Overall: Well there are things to consider. Overall I would say the payoff and saturation wasn’t what I would normally want, except for Flushed Blush. However, for the price, it’s not a huge loss.

Availability: Target and where-ever else e.l.f. is sold.

Pricing: $2-3.00 each.

Are you willing to take the gamble with less expensive makeup like e.l.f. or do you prefer a heftier price but better payoff?


Note: e.l.f. is cruelty free.

Disclosure: The product(s) in this post were provided to me by the manufacturer or their PR company for consideration. For more information please visit my legal page.

Do you like this product?

9 say yes!
25 say no!


  • September 27, 2012

    Ahh this is sad. I’m willing to tolerate minor flaws for the price, but lack of pigmentation is usually a bit annoying to work with so I think I’ll pass!
    Sunny @ Mostly Sunny´s last post…Have You Given Your Skin Some Real Love with Aesop? Geranium Leaf Body Balm & Rosehip Seed Lip Cream ReviewMy Profile

  • September 27, 2012

    I use all kinds of make up I just love it all

  • September 27, 2012

    i have quite a few e.l.f. products in my stash but agree that their shadows due tend to lack pigmentation. however, i’m still not completely confident in my artist skills so they’re nice for me to have on hand when i want to experiment. no great loss when a look doesn’t work because they are so inexpensive.
    Jessica´s last post…Sample Society – September 2012My Profile

  • September 27, 2012

    Not nearly enough pigmentation for me, although the blue is interesting.

  • September 27, 2012

    Excited for the lip gloss sticks! e.l.f. looks like they’re hopping on the labeled shadows band wagon like Wet n’ Wild’s pallets. That’s great, IMO.

  • September 27, 2012

    I’m hoping they will offer some deeper colors of the gloss sticks online

  • September 27, 2012

    Thanks for reviewing some e.l.f. products! For those of us on a strict budget, these are really in our price range – so it’s helpful to know which e.l.f. products are worth our time, and which aren’t. I have e.l.f.’s eyeshadow primer, and it doesn’t last as long as the more expensive primers, but for a good 6 hours or so, it’s as good as gold, and it’s very easy on the wallet. More e.l.f. reviews pretty please! : )

  • September 27, 2012

    Cannot wait to get our hands on the Jumbo Lip Gloss Stick. The best thing about these products is that they are so cheap and they are cruelty free unlike other cosmetics! Do you suggest these products for people with oily skin?

  • September 27, 2012

    I voted No only because I didn’t care for anything other than the blush. That blush is a very pretty color and one I think I’d be able to wear.

  • September 27, 2012

    I just got my first order of e.l.f. products last week. Some of the items are pretty darn good, others not at all. So, it’s definitely a crap shoot but sometimes it really pays off!
    Lulubelle´s last post…Maybelline LE Great Lash in Totally TealMy Profile

  • September 27, 2012

    I love the blush! Btw, I read the previous post, Kelly. I hope things improve. :(
    Chris´s last post…Reader Request: Top 5 Revlon Lip Butters for Tanned SkinMy Profile

  • September 27, 2012

    When it comes to eye shadow I’d rather go for the more expensive (except for wet n wild color icon). It takes too much time to make crappy shadows work, especially when you’re not an expert at applying them.

  • September 28, 2012

    I do like how the pans on the eyeshadow palette are rectangle now. I didn’t like the triangle set up. I wonder if you layer them over a creamy base like a Maybelline eye tattoo they would work better.

    I have all different price points in my makeup collection. I tend to spend the least on blush because my cheeks are naturally very rosy, the most on foundations, and run in the middle for everything else.

    One thing though it has to be good and pigmented. $1 or $50, if it’s not being used, it’s a waste!
    Erin´s last post…This….or That Makeup Tag!!My Profile

  • September 28, 2012
    Maria Carter

    Wishing you well Kelly – hugs xxx

    I have very recently tried ELF for the first time and have been quite pleased with what I tried – eye primer, a free bright blue eye shadow which is great as an eyeliner, a four colour face powder and a concealer. Great for the price xx

  • September 28, 2012

    I like the blush, but otherwise…eh.

  • September 29, 2012

    Thanks for the review! I like their brushes but haven’t tried the makeup. It looks pretty in the pan but with the texture & lack of payoff, I think I can pass on this.

  • September 29, 2012
    Jenn F.

    e.l.f. Usually leaves something to be desired but most of their products are good for the prices. “You get what you pay for” doesn’t always apply to them. I really like the blush and loose eye powder. Simply lovely :)

  • September 29, 2012

    That blue is rockin!
    Christy´s last post…Jouer Lip Gloss swatch & ReviewMy Profile

  • September 29, 2012

    I like the way the eye-shadow packaging looks – so luxe in your photos! :) But the colours don’t really move me, so I won’t be purchasing it.

    The other products also aren’t calling out to me, which is good because then I can save my money.

    Thanks for taking the time to show us swatches of all these products. It’s a lot of work, and it’s greatly appreciated!
    Swatch And Learn´s last post…Deborah Lippmann Some Enchanted Evening Swatches & Review (Layered Over China Glaze Prey Tell)My Profile

  • September 30, 2012

    wheren did you find these products? ( the pigment eyeshados and the gloss stick)???

  • October 1, 2012

    Thanks for the swatches. Their products always look so pretty, but I am never truly satisfied with them. Better to save my money for something I really love.
    The Lacquered Lady´s last post…How To Wear Pink Eye ShadowMy Profile

  • October 19, 2012

    Great colors! Too bad my Target sells the same products, nothing new.