
At the beginning of this year MAC emailed 60-80 beauty bloggers about a top secret blogger collaboration collection they were putting together.
They gathered color ideas from these bloggers (yours truly was included) and then chose 9 finalists after a couple months of reviewing the submissions. Sadly I wasn’t one of them, but I was very honored to be included in the process in the first place!
These 9 finalists were flown to MAC’s headquarters in Toronto to “concoct” their color at their lab. What resulted was a collection of four eyeshadows and five lipglasses called Bloggers’ Obsession.
I think it’s really awesome that a company as large as MAC wanted bloggers to create something on this scale. It’s a big step forward for all beauty bloggers!
The colors that interested me the most were Evolution Revolution Lipglass (from Karen at Makeup and Beauty Blog), Caqui Lipglass (from Lily at Beauty Maverick ), All My Purple Life Lipglass (from Patrice at Afrobella) and Jealousy Wakes Eyeshadow (from Christine at Temptalia). And yahoo for two of them being from the Bay Area!

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