mark. I-Mark Custom Pick Eye Shadow for Fall 2011 Swatches, Photos & Review

Mark i mark metallic eyeshadow

This fall mark. is releasing six new metallic eye shadow shades to their I-Mark Custom Pick Eye Shadow collection.

They will be sold in a single pan so you can just pop them easily into their “snap to it” palettes (or a Zpalette) for customizable selection.

The shades:

  • Lava
  • Truffle
  • Gold Luxe
  • Sugar Sugar
  • Jazzy
  • Moonshine

These shadows claim to be long-wearing, highly pigmented and easy to blend. Let’s investigate further!

Mark i mark metallic eyeshadow 2
Sugar Sugar, Truffle, Lava

Mark i mark metallic eyeshadow Sugar Sugar
Sugar Sugar

Mark i mark metallic eyeshadow Truffle

Mark i mark metallic eyeshadow Lava

Mark i mark metallic eyeshadow Swatches
Sugar Sugar, Truffle, Lava

First off I kind of like the fact that these come as singles because I like having the option to put them in a palette when I go somewhere or not. To me customizable colors like this are better than a palette already stocked with colors because chances are, you might not like some of them!

When I first laid eyes on these they looked like they were going to be extremely pigmented and soft. Turns out that was only half correct.

Sugar Sugar is a pale shimmery pink. This was very gritty and hard feeling, which I did not expect. It was decently pigmented, but really hard.

Truffle is a very pretty medium copper/taupe color. Again, SUPER gritty and hard feeling, but decent pigmentation after a few wipes.

Lava is a very deep blackened green with green, blue and gold micro-glitter. Since this was the last one I touched I fully expected it to be the same grittiness, but nope! This one was very soft and felt great and pigmented. It’s my favorite color of the three here, so that makes me happy.


Hit and miss. The first two were really quite rough feeling and not exactly conducive to something you want to put on your eye. I would pass on those ones. However, Lava was the complete opposite being very pigmented and soft. Kind of strange because it was the one that wasn’t very metallic either. Wonder if the “metallic properties” are making the other two hard and gritty?

Availability: September 2011

Pricing: $5.00

Have you tried any of the other I-Mark Eye Shadows?


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  • June 22, 2011

    I wish Lava looked as sparkly on as it does in the pan, but I think layering it over a sticky base or using it wet would help with that. I haven’t tried anything from Mark in a long time. It think it’s about time I tried them again!

  • June 22, 2011

    I kinda like Truffle :) I can never have enough of browns & copper shades!

  • June 23, 2011

    I like the way Lava looks in the pan, but I’m sad that the sparkle doesn’t really translate in the swatch. I actually don’t think I’ve tried any mark. items yet, hmmm… And I thought I’d tried most every ‘mainstream’ brand around. I’m glad that at least one of them will work for you!

  • June 23, 2011

    um, hope this doesn’t sound silly, but did you swatch them dry or wet? over primer?

    i’m really digging the sparkly gorgeousness of Lava (in the pan), but it looks so.. bleh in the swatch :/

    • June 23, 2011

      Hi cheryl,

      Dry, not over primer.

  • June 23, 2011

    Pretty shades, GREAT price. I also like the idea of getting them in singles. The fact you found them to be inconsistency with the chunkiness does not sound good. That is one thing that makes me toss out a shadow ASAP more than anything if it does that. So maybe not worth looking for with the good price if it’s not going to be consistent across the board with every shade/formulation.

  • June 23, 2011

    I have many mark shadows and it is a hit or miss on them. I would swear they had Truffle years back. ???
    Your photos make them look so inticing!!