butter LONDON Fall 2010 Collection Swatches & Review
butter LONDON’s new fall collection for 2010 is a tribute to the late, great, fashion designer Alexander McQueen.
Obviously I didn’t know the man, but have been reading fashion magazines for most of my life, and was well aware of his unique and quirky style. I think a few of these nail colors definitely match that same vibe that he gave off with his clothing line. Oh and did I mention one of my all-time favorite MAC Lipglasses is one that he created with them? Yep it’s called White Magic and sadly, I am running out of my back-up tube!
This collection includes five colors, four of which I have to show you today. The one I don’t have is called Old Blighty and it’s a brick red creme.
The formula on these was really quite awesome. They had great coverage and nary a streak in sight, even with the yellow one!
Victoriana
Victoriana is a vintage looking type blue with loads silver shimmer. This is a really gorgeous, amazing blue, and the second I applied it, I fell in love. It’s VERY opaque also, you could almost do one coat. I have nothing else like this color. This was two coats.
All Hail McQueen
All Hail McQueen is a pale taupe with holographic glitter. I had NO clue this was a holo until I took it outside after I painted my nails and looked through my lens in the sun. It looks like a shimmery taupe indoors. The holographic effect is pretty subtle here. This is definitely the most sheer and I needed three coats.
Marrow
Marrow is a deep royal purple with silver shimmer. This one too is extremely opaque in almost one coat. Very pretty! This was two coats. Sorry about the drag on my ring finger here, I was swatching in a huge hurry before the sun went away!
Fun Fact: Marrow was named at the Vena Cava fashion show, and was named so because this purple is the color you find deep inside a bone .
Bumster
Bumster is a putty/yellow creme. It’s a very unusual color, not like the typical lemon yellow we see a lot of. I am on the fence about this one on my skin tone though. Part of me loves it because it’s extremely different and one of those “ugly-cool” colors. But the other part of me thinks it’s too warm for my yellow toned skin. Either way I think it’s really cool and unique. This was not streaky at all and applied perfectly in two coats.
Fun fact: Apparently Bumster was named after a pair of trousers that McQueen designed in 1996. These trousers were designed so low-slug that they showed your bum-crack 
Overall I think this is a really nice and unique fall collection, and I think they did a great job in honoring Alexander McQueen.
You can find these for sale on butter LONDON’s website now and they are $14.00 each.
Let’s hear it, what do you think about these babies?
-VV
I love Butter London – great formula, cool colours, and lovely manicure products! They all look great, although I agree the yellow may take some getting used to. I have Old Blighty, but it is in my untrieds drawer. Will have to pick up Victoriana for sure. Thanks for more lemmings!
HI Melli,
Yes Victoriana is very unique and pretty. I love all the names and their packaging also
I love all of these, and you can definitely feel the McQueen vibe in each color!
Hi Meaghan,
I think the same thing
Victoriana is GORGEOUS! The other three are lovely as well.
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Hi Zara,
I think that one will be a lot of people’s favorite!
Thanks for posting these! I was waiting to see swatches until I decided which ones I wanted to buy. Love Butter London!
Hi Suji,
Which ones do you think you will get?
I think I’ve fallen in love with Bumster (the polish!)
Thanks for the post!
Hi Flighty,
So glad you like it even though it’s a “weird” color!
i burn, i pine, i perish! MARROW!! i also like the idea of bumster too, but the name turns me off haha. plus classic camel by ChG satisfies my need for any dijon colors for a while
Hi kelliegonzo,
Ha, ha! I hear ya about the camel thing, not sure it works for me that well.
Oooh, I love Marrow and All Hail McQueen. I see a little bit of the holographic-ness of that one! They’re gorgeous! I think I’ll have to buy those two…
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Hi ellemck1,
Nice! I think you’ll love them.
Victoriana and All Hail McQueen will be mine
Thanks for the swatches!
Hi virginia,
You are welcome!
I’m going with Victoriana and All Hail McQueen. Bumster is a nice color, but I think it would die on my complexion.
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Hi d’Olivia,
Yeah Bumster is one of those colors that won’t look good on a lot of people
Love that unsual shade of yellow! I will be ordering Bumster and Victoriana. I also have Minger and Rosie Lee to pick up. Love Marrow but nothing very different.
Hi Lucy,
Yeah I agree with you and think those two are the most unique. Marrow is really pretty, but nothing totally original.
I have been looking for a good purple and I think marrow will do the trick!
Hi Sonya,
It’s a good one then!
Wow, I’ve heard such good things about Butter London, but haven’t had a chance to get my hands on them. I’m loving Victoriana and Bumster.
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Hi Danica,
They have some really nice colors. Some very unusual colors, which I am partial to
The yellow, the purple and the pale taupe. <3
OM NOM NOM NOM <3
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Hi Steelnpurple,
Ha, ha!
Victoriana, All Hail McQueen, and Marrow maybe something I’ll need to pick up. They are all pretty unique. Nice swatches.
Hi Allibally,
Thanks!
Victoriana is GORGEOUS! And I love Alexander McQueen, his shows were so wonderfully over the top. Unfortunately, my rule is not to buy a polish that’s more than $10. I need to control myself somehow haha
I am really happy with this collection. I got these four colors a few days ago, and they have pulled me out of my nail polish funk. My collection’s nowhere near the size yours is, but it’s big, and to have colors that are totally different from anything else I own makes me so happy.
Hi Jenny,
Oh good so glad you are pleased with them! I love finding colors that are different, and it’s hard with as many as I have now haha.
Victoriana is amazing!
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Hi Phyrra,
Isn’t it!!
Love All Hail McQueen. Victorianna is beautiful as well but I just dont like pale blue colors on me for some reason (if I go blue has to be navy or along that line). I’m going to go broke with all these new colors (the China Glaze and OPI lines are kiling me). I just wish there was a butterLondon retailer in my area – the shipping charges really deter me from buying these colors.
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Hi Jen Droz,
Yeah the colors this fall always kill me, there are so many I love
Wow! I really like all of these!!! Thanks so much for sharing.
Hi Leslie A.,
Thanks! Ha, I love the masthead, so silly
Oh….and your masthead made me laugh today!
Me too!
Ooooh! Kelly, I have been waiting for you to swatch this collection ever since you posted a Butter London video of Nonie Creme creating Marrow for the Vena Cava show several months ago. Marrow is not what I expected. I thought it would be closer to Chanel’s Paradoxal, but it’s not. It looks closer to China Glaze’s Grape Pop, but with shimmer. Victoriana looks nice. Bumster looks better than what I expected.
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Hi Kam,
Yeah Marrow isn’t what I quite expected from the description I originally heard either. But it’s still really pretty.
Gorgeous, Kelly, thank you!!! I’ve been dying to see these swatches. I ordered McQueen and Marrow last week, but passed on Victoriana because I thought it might be similar to something I already have. Now I have to go order it too! Gah
Hi Anne,
Yes you must get it because it’s pretty unique, says the devil on your shoulder
A yellow that goes on opaque in 2 coats and doesn’t streak?! For real?I must have it!
Great collection, very unique!
Love them all, but Victoriana is the star!
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I love all of them except Bumster, it looks cool but I know it would look strange on my skin. Victoriana is my favourite, it’s absolutely gorgeous!
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WOW Victoriana just may be my first Butter London! So gorg.
Bumster looks like CG Classic Camel w/o the shimmer.
Hi Princessflttrby,
DO IT, it’s worth it
Interesting collection. Victoriana is my favorite. Marrow isn’t unique enough…I expected it to be more, well…bloody?…from the details that emerged from the fashion show. The taupe reminds me of those holos that Nubar did for spring. The yellow is unique, but maybe not all that flattering. There is one from the Vintage Vixen collection that seems similar? Your swatches are gorgeous, of course! Lucky for my bank account, my wallet is staying closed on this one.
Hi, Kelly!
Thank you for the swatches, I LOVE Victoriana and All Hail McQueen! They will be mine x
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Beautiful swatches! My favorites are Victoriana and All Hail McQueen.
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The days of me not having Butter London polish in my collection are over. I’m all over Victoriana and Bumster.
all hail mcqueen is gorgeous! how does it compare to china glaze stellar?
Hi there, how close do you think All Hail McQueen is to Nubars Gem?
TIA
Oh how I love these! The only one I’m not considering is Bumster because of the tone of my skin but the others are a must! Thank you for the great swatches!
I first read about these colors on your blog. I ordered Victoriana and All Hail McQueen about two weeks ago and got them last week. These are my first Butters and are absolutely show stopping (particularly Victoriana)! I love the application on these polishes and will be buying more from this brand in the future. Thanks for putting me up on game
I love Butter London and purchased a number of them after a post you swatched on.months back These are simply gorgoeus, love the purple of Marrow. blue of Victoriana and taupe of All Hail McQueen.
Plus, you have the perfect skin tone for the lovely Bumster, your nails always look gorgeous Kelly, never fear
Nameste
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Wow these are some great colors! I am getting a kick out of their names as well.
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I love those colours, The purple is really beautiful and strangely I like the yellow which is weird because it’s one of the colours I don’t usually like on nails..
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are these mcqueen inspired polish limited edition?