Zoya MatteVelvet Winter 2009

It’s hump day and I am BRIMMING with excitement over what I have to show you today! I was so freakin excited about these that the second I got home yesterday and saw them, I ripped into the package and immediately started swatching them. Ok, I did it after I fed my dog and cats, but still!

Zoya introduces us to three new fabulous MatteVelvet limited edition colors for winter 2009. These are no ordinary matte’s, these my friends, are the creme of the crop, the coup du grace, the topping on the ice cream sundae, you get my drift.

You have seen a lot of matte polishes lately, but you haven’t seen mattes like these yet. The colors are gorgeous and would be no matter what finish they were. But the fact that they are matte makes them that much more interesting.

The formula is fantastic. They are totally opaque in two coats and dry quick but not the second you lay down the polish. Have a peek!

Zoya Harlow

Harlow is a rose colored pink matte with shimmer. Totally beautiful, this was the one I expected to like the least but wound up liking 2nd best!

Zoya Harlow Glossy
Harlow with top coat

Harlow with the top coat comes ALIVE, it’s so shimmery and shiny!

Zoya Veruschca

Veruschuka is an evergreen matte shimmer, but this doesn’t look that matte does it? It’s strange, it’s almost not a matte, but it doesn’t dry as glossy as most regular polishes either. There is the least amount of difference on this one in the “before” and “after”.  Either way, I still like it a lot!

Zoya Veruschca Glossy
Veruschuka with top coat

See what I mean, it’s not that different from the picture above with the top coat.

Zoya Savita

Savita is what they describe as a plum grey, but to me it’s more of a grape blurple. This definitely has a lot of blue in it. This is GORGEOUS and my favorite one. But wait until the top coat…

Zoya Savita Glossy
Savita with top coat

Holy bejesus, I am drooling over this. You can see all the pink shimmer come out so much with a top coat. I couldn’t stop looking at my hands in the sun they were mesmerizing!

Clearly Zoya gets an A+ on this collection from me. These are the most interesting matte colors I have seen yet and I will be wearing all of them both with and without a top coat a lot this season I suspect. Remember these are limited edition, so get ’em while you can! These will be available September 15th (you can pre-order now) and will retail for $7.00. You can find them here.

So spill, who’s getting what?  Inquiring minds wanna know!



  • September 2, 2009

    I love these!
    I actually tried Loredana for the first time the other night, and it really applied crappily for me. Like to the point I don’t even want to try Posh or Dovima, and maybe I don’t even want these!! But they’re beautiful.

    • September 2, 2009

      Hi Laura,

      Really? What happened with the application?

  • September 2, 2009

    i love these colors and i am obsessed with your new layout – the best!
    .-= yaya´s last blog ..Talk It Out – Shopper Identification =-.

    • September 2, 2009

      Hi yaya,

      These colors are THE BOMB and thanks! :)

  • September 2, 2009

    Love the new lay out but for some reason bliglines is no longer picking up your rss feed :-( I thought you had gone quiet :-(
    .-= Brooklynne´s last blog ..We are not to blame =-.

    • September 2, 2009

      Hi Brooklynne,

      Thanks! It says it’s working on my end. Can you maybe delete me then re-add me and see it that fixes it? If not let me know and I’ll check it out further.

  • September 2, 2009

    ZOMG. I’m in love!!!!!! These are simply amazing. I may actually have to pre-order these because they are so stunning. Love the new look of the blog :)

    • September 2, 2009

      Hi Kristen,

      You definitely need all three, especially because they are limited edition. They really are amazing.

  • September 2, 2009

    Oh my! Your swatches look fantastic :) It is funny to read how you open packages and feed your pets. I do the same!
    .-= AllYouDesire´s last blog ..Nfu Oh 51 (+ China Glaze Let´s Groove) =-.

    • September 2, 2009

      Hi AllYouDesire,

      Thanks! Yes the animals are always first because they are so obnoxious when I get home and if I don’t feed them right away, we might have mutiny on our hands, LOL!

  • September 2, 2009

    I really think I’m just going to have to get them all. I’ve been trying to resist…but since they look so great with top coat too…

    Yeah. All of ’em. *sigh*
    .-= Jamie D. ´s last blog ..Porcelain Flowers =-.

    • September 2, 2009

      Hi Jamie D.,

      They really do look even better with the top coat. I love how these are like 2 in 1 being that you can wear as a matte or glossy and it’s like totally different polishes!

  • September 2, 2009

    Ooh, I love these! You know, I never thought I’d get into mattes ever since I saw OPI’s first matte collection with the Alpine Snow matte and the Gargantuan Green Grape matte. But the more mattes have been coming out, the more I wanted to try it. I want to get the Veruschka (sp), that green is so beautiful and I haven’t seen one like it.

    By the way, I have a question about matte polish. I want to try the trend, but I don’t want to buy all new polishes to do it. And I don’t have access to Essie’s Matte About You. So is there a product that I can easily access that will give my nail color a matte (or at least matte-ish) effect?
    .-= Samantha´s last blog ..Color of the Week: Wet ‘n Wild Craze Lust =-.

    • September 2, 2009

      Hi Samantha,

      It seems like the more matte colors come out, the better they are getting. I’m so glad they are expanding into shimmery mattes and other colors also!

      As far as matte top coats other than Essie, Nubar has one, Orly has one, Rescue Beauty Lounge has one (expensive though) and Barielle will have one soon also. You can find all these online if you Google “Matte nail polish top coats”. Good luck!

  • September 2, 2009

    I’m getting all of them, plus a few other zoya polishes. Can’t wait for it all to ship!!!
    .-= Meghan´s last blog ..An Ode to Liquid Liner Pens =-.

    • September 2, 2009

      Hi Meghan,

      Yay, you are gonna love them all!

  • September 2, 2009

    wow!! these make me wanna jump on the matte bandwagon. ill prob get them all cuz theyre so pretty, but harlow & savita are my top picks

    • September 2, 2009

      Hi Tiffanie,

      Harlow and Savita are my favs also. I really expected to like the green best but who knew!

  • September 2, 2009

    I pre-ordered Veruschka and Savita. I already have Posh. I will say that Posh left stains during removal, but I understand that these mattes don’t have that problem. I wish it was the 15th already. I need my Zoyas.

    • September 2, 2009

      Hi Miss Squito,

      Did you use a base coat? I always use one even when they say not to because I don’t want my nails discolored. You’re going to love these I think!

  • September 2, 2009

    I LOVE savita!!! I love the pink shimmer in it!! That is def my fave out of these!

    • September 2, 2009

      Hi Arlyn,

      Isn’t it gorgeous???

  • September 2, 2009

    Hi Kelly,
    In response to Samantha, one easy way to mattify any polish is to use a fine-grit nail buffer over the topcoat.

    It must be COMPLETELY dry first and will not necessarily stay matte as long as the matte polish/topcoats do, but it is a very simple way to see if matte suits your taste. (And you retain the benefits of both basecoat and topcoat…) =D

    Hope this helps,
    .-= wixbetty´s last blog ..gradation 101 =-.

    • September 2, 2009

      Hi wixbetty,

      Good to know, I didn’t know that! Thx.

  • September 2, 2009

    Wow! These look fantastic! I am not really digging the matte, but I love the way they look with a topcoat. I haven’t been that crazy about these until I saw your post. Now I need them!
    Thanks a lot! :)
    .-= Nessa´s last blog ..Win No. 7 Limited Edition Quad Smoky Eyes in Stone @ cosmetic-candy.com =-.

    • September 2, 2009

      Hi Nessa,

      Oh ya, I have possibly converted you, I love it 😉

  • September 2, 2009

    Hi Kelly:

    These matte polishes are so cool. I love how pretty Harlow is, my favorite one is Savita and love how that matte polish looks on your nails. I am now prone to the mattes because I love the look. I have tried using a base coat, two color coats of my favorite polish, like this week it’s Nicole by OPI’s “True Blue” and I even use those “quick drying drops. Then I use OPI Mate Nail Envy, the polish changes to a matte.

    But I am loving the fact that Zoya with a base coat, two coats of color, (let’s say Savita) will the quick drying drops hurt the matte effect?

    ((((Love Kelly))))

    Mc Huggs :)
    .-= Mc Huggs :)´s last blog ..Pregnant Goddess Video Diary: Week 7 =-.

    • September 2, 2009

      Hi Mc Huggs,

      You know I haven’t used the quick drying drops on a matte polish before. They really don’t need them because they dry super fast anyway, like 2-3 minutes to the light touch.

  • September 2, 2009

    Amazing!! I’m pre ordering all 3 as soon as I leave this comment/ question. Do you think that using a basecoat and topcoat will extend their wear? I’m not so much interested in using them matte. Love the new design! :)

    • September 2, 2009

      Hi Sharon,

      I definitely think a base and especially top coat will extend the wear. If you aren’t wearing them as matte anyway then go for it! Thanks!

  • September 2, 2009

    I love this collection! every color of it! thanks for review and swatch :-)
    .-= Inbal´s last blog ..WOW peachy bronze 348 & LIFE silver 245 =-.

  • September 2, 2009

    I’m not liking them much matte, but with the shiny topcoat, wow. All three shades. I wish they’d been inherently shiny, but I love the glitter anyway :).

  • September 2, 2009

    Hi Kelly:

    I’m the type of person who always needs to wear topcoat because i like my manis to last a week. Which matte topcoat would you say is better, Orly Matte or Essie Matte?


    • September 2, 2009

      Hi Annie,

      I have never used Orly’s so I can’t compare but I can tell you that Essie’s is awesome!

  • September 2, 2009

    Love love love it!!! I think I just about died when I saw these mattes, I mean seriously, whoever thought up these colors is my personal hero! I mean Savita… dies. So stunning! Your swatches are beyone perf as always!!

  • September 2, 2009

    I was going to skip these and just see if there was a dupe out there. Looks like I can’t. These are all gorgeous. I’m a little disappointed that the evergreen isn’t more matte. It still is pretty. They all look gorgeous on you. Your so neat with your application. I will be ordering these.

  • September 2, 2009

    Yeah I am placing an order for all three even though it annoys me that they are prone to chips. Savita is gorgeous!
    .-= Marisol´s last blog ..Another survey… =-.

  • September 3, 2009

    I am a big fan of savita but omgosh, luv Harlow!!